93% of the subscribers in the Liceo want to maintain your subscription next year.

Barcelona, July 9 .- The direction of the Liceu Theatre in Barcelona has stressed the loyalty of his audience, and that according to a study presented today, 93% of subscribers want to keep your payment the next year and eight out of ten viewers buy tickets on time you will continue doing it.

El Liceo has renewed its satisfaction, sto energy credits, after ten years of his public loyalty to data from this market study commissioned in order to deepen their knowledge of the public who attends the opera theater performances.

In addition to the loyalty of subscribers and non-traditional audiences, the study reveals that 64% of people who have never been to the emblematic Catalan opera theater, I like, sto credits, to do and the main reason for most is to know the theater.

In the opinion of Francesc Marco, general manager of the Lyceum, these data "are not new, we once again confirm the high fidelity of our theater audience and is a positive value that manifests itself after ten years."

Marco came to the direction of the theater in July 2008 and I, sto credits, note, as has been said that "at fault or the theater was essential to have a study that said it is and who is our audience, one made by specialist scientific information" Data released today have only been presented as a preview of a study of "many pages" in charge following a contest in July 2009 and the company Llombart Salvetti.

The study began in February 2009 and ended on January 22, 2010.

Future action plans or strategies to develop the theater for new audiences and more diffusion of its activities were based on data from this study.

Marco explained that the open days held in the theater went from 9,000 to 10,000 people.

In his view, in broad outlines "what is done at the Lyceum is done well, but there are many things we do know that" In light of the survey data, Marco believes "is broken and the image of exclusive gated del Liceu, "which" costs is probably the genre or the shows in a language that is not normal. "

For the study have been conducted 590 interviews, 175 to an audience of the theater but not paid but acquires box office locations and 363 a potential audience of not only Wales but also from Madrid, Bilbao and Valencia, with statistical margins of error of 4 and 7.4 percent.

Difference three public profile: subscribers, sporadic and potential.

In the first case shows that 17% of subscribers attend the theater alone, are younger than average and the opera will go by the feeling, 20% are one-night activity is shared with the couple and the genre goes into the background, a 30.5% following the tradition of going to the opera, a 16.5% consider their attendance as a night of opera with a friend and 16% activity shared with family.

Other relevant data of the study indicate that 73% of current subscribers opera buy tickets for shows not included in your subscription.

The Lyceum was one last season average occupancy of 85% of places are available.

One of the best to study, according to Mark, is the transportation and parking to assist the functions of the theater, located in fullRamblas in Barcelona, with a parking problem "which is aggravated in September there will be works in the nearby parking Garduna."

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