Cambiarn how social networks in the future
. With more than 550 million people on Facebook, 65 million tweets on Twitter every day and 2,000 million views on YouTube videos every day, no wonder that social networks have become an integral part of our daily lives. But this is only the beginning.
The key trends during 2011 include integration of applications and electronic devices due to lower barriers Technological Advice, the omnipresence of the, eve isk, phones connected to the Internet and the implantation of ROI in social media. The coming year also be marked by developments that will give shape to the very structure of our behavior, culture and identity. These developments challenge us to examine the most important issues on the future of our consumer experience online. Thus, here I break down the, global agenda credits, main trends to continue in the upcoming year:
1. The Social Media to grow exponentially. Following the success of various social media and SaaS CRM application vendors, during 2011 we will see a major provider agrupacin around social networking, video, MOBILE new generation with innovative abilities, cloud and analysis services, etc. Advertising agencies, for example, packages with layers ofrecern creative strategy, in addition, fallen earth chips, to Gestin of advertising campaigns managed to travs of a dashboard. The telecommunications compare ofrecern vdeo new business applications in broadband,ACPT calls signpost replace the level crossingo, with the possibility of storage and content sindicacin with learning management systems.
2. They will have the compass into account the social feedback. During 2011 we will grow a significant number of companies that irn Beyond the simple use of social channels. As Gurs in social media, engineer These companies use us to inform decisions on future strategic purposes related to social marketing. This phenomenon is not based on a mere change of technology, but we speak of a new era of leadership with a new behavior and new ways of working.
3. The smart phones smartphone or a device convertirn global and essential. 2010 has marked the year in which the technological infrastructure and design to the inevitable SERN dumps 3G mobile phones, which in turn mutate to new generations, as is already happening with the purchase of iPads millionaire. We will see the huge interactuacin between Web and mobile phones, IT service providers, the need to have an identity of the mobile travs: they become an extension of ourselves.
Consumers we will become a little more inclined to make online purchases of recommendations will travs social media, inclined to make transactions without the intermediation role. On the other hand, will consume more videos MOBILE streaming, as well as abroad with friends we left behind. We will be learning more supporters of the class with smartphones, or make contributions at work travs of these devices.
We can control our health status in real time, because of greater interaction with health services Technological Advice. In short, we must be prepared for an explosion of connected experiences between people, companies and employees.
4. The video to be everywhere. With each dive the traditional distribution of video and the rise of new platforms is streaming, digital consumer engagement is more reliable every day. Only during the month of October were about 5.4 billion videos . The technology advances so quickly that it can be shared videos in HD quality from the mobile. The upcoming year deprivation of consumers will be reward for the integration of vdeo in tablets, the progress of the tags and an edition with more gil vdeo sequences.
5. The next few dominant network not as we know now. Given that social networks have transformed the human capacity for communication, as it did in da modern transportation or phones, the structure of intimate relationships estn also undergoing a radical change. In the upcoming year we will increase a dynamic community of platforms and applications such as Diaspora, Path and Looppa that innate facilitarn how they relate to people. Every time there is a greater personalization of content and profiles, raw authenticity and privacy.
For consumers it means an advantage to reach a higher degree of privacy in a context different communities SPECIFIC. To the beat means a new value to bet on and where to direct their brands.
6. The ROI to be redefined. Despite being a year flooded discussions TECHNOLOGICAL consultancy Forrester ROIs has shown that most parts of the measure feel disoriented when measuring the return on the investment made. With the boom of social media ecosystem, the ROI mtricas evolucionarn to monitor feedback and 'I likes'en a scene flooded with fans counting on a social phenomenon.
7. The online psychology is changing. So far the human psychology has evolved slowly. During the upcoming year will begin to see evidence of what we can with a conscience more plastic. In this sense to say that we have changed the importance of time factor, the geography, age and acceptance of how the world is changing. Control of information is dissipated at the expense of higher leakage relocated, comrades. The form and scope to influence others is greater, the behavior is monitored, tracked our identities, how influirn these factors in our social achievements
8. Citizen activism and power returns objectives. With the new range of technologies to interconnect experience a new form of self-organization and activism Gestin. The new values we can create harn lobbyists. Examples include Wikipedia and Mozilla Firefox as a platform for global reach to meet people that was previously unimaginable to know.
9. The growing business social knowledge and l privacy. As we are more interconnected and increasingly relying more on giants like Apple and Google to filter our most personal information, our privacy and the field of personal and business intelligence is the focus of attention convertirn. Wikileaks gives us a clue about it. In this regard, comparisons are aprovecharn of information that allow registered users to related PURPOSE.
10. The role of social media analyst change. The days of glory of social media strategists saltarn to fame. Estn employees better informed and better connected, so it is more feasible to separate the wheat from the chaff. The integration of knowledge processes with the help of new applications that harn ms easy way to communicate our culture, managing projects and moving in complex environments.
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